Future-proofing manufacturing: Insights and strategies for talent engagement

Robert Stewart, Jill MacBryde, Colin Lindsay, and Carolina Marin Cadavid from the University of Strathclyde, together with Will Blackshaw and the InterAct Network 'Future of Work' team, have recently unveiled the findings from an extensive survey of over 2,000 UK individuals. This research aims to delve into perceptions surrounding the manufacturing sector and its associated career opportunities.

War for talent

The manufacturing industry is at a crossroads, facing a so-called 'war for talent', compounded by its historical baggage that potentially makes it less appealing to prospective employees. The emergence of new technologies offers a unique opportunity for employers to revamp job roles and career paths, thereby improving the sector's image and job quality. This is especially crucial in the post-Covid job market to attract Gen Z talent and reach underrepresented groups.

Public perception and industry appeal

Perceptions play a crucial role in the talent war, shaping the attractiveness of manufacturing jobs to diverse groups. Despite potential mismatches with reality, ignoring these perceptions could be detrimental to attracting talent. The survey reveals both expected and surprising insights, offering valuable guidance for industry stakeholders.

Visibility and value

Manufacturing remains highly valued for its contributions to the economy, innovation, and national security. However, the sector struggles with visibility, with less than a third of respondents recalling any manufacturing-related content in the past year, pointing to a need for improved public engagement.

Job stereotypes and sector image

Manufacturing jobs suffer from stereotyping as outdated and low-status, deterring job seekers. Conversely, Gen Z perceives the sector as ripe with creative and innovative potential. The industry faces the challenge of reshaping its image to highlight the diverse and rewarding career opportunities available.

Job quality and attraction

Job quality emerges as a key factor in attracting and retaining talent. Findings indicate a strong desire for fair work conditions, encompassing competitive pay, well-being, flexibility, and a clean and safe working environment. The industry currently satisfies many of these criteria for existing employees, but perceptions outside the sector need addressing.

The digital and technological future

The survey reflects optimism about the role of technology in advancing manufacturing jobs, though concerns about job loss persist. Embracing new technologies while mitigating fears about job displacement is crucial for future talent attraction.

Attracting future talent

To engage digitally savvy younger generations and underrepresented groups, manufacturing must promote well-being, flexibility, and inclusive workplace practices. Addressing stereotypes and enhancing visibility are essential steps in this direction.

The manufacturing sector is at a crossroad, with the opportunity to redefine its appeal to a new generation of talent. By focusing on visibility, combating stereotypes, and embracing technological advancements, the industry can ensure its continued relevance and vibrancy in the global economy.